Mistplay's Power Play: New Audience Network Unifies Rewarded Ads After Strategic Acquisitions

MONTREAL – May 14, 2026 – Mobile loyalty platform Mistplay today announced a significant expansion of its operations with the launch of the Mistplay Audience Network. The move creates a unified rewarded advertising network, consolidating assets from two recent strategic acquisitions to dramatically increase the scale and reach of its play-and-earn model across the global mobile ecosystem.

This launch represents the next major evolution of Mistplay's LoyaltyPlay platform. It follows the integration of Connected Rewards™, a real-world rewards platform acquired from Mobivity earlier this year, and MyChips, a global offerwall solution acquired from MAF. The combination of these platforms into a single, cohesive network is designed to provide game advertisers with access to tens of millions of monthly active users, extending well beyond Mistplay's traditional gaming-centric audience.

A Strategic Consolidation in Rewarded Advertising

The launch of the Mistplay Audience Network is not a reactive move but the culmination of a multi-year strategy. The company has methodically built its capabilities, first by establishing its own successful play-and-earn platform, then by identifying and acquiring key technologies to broaden its scope. This deliberate approach signals a clear intent to consolidate a fragmented market and establish a new standard for rewarded advertising.

"This wasn't two deals. It was two pieces of a strategy we've been building toward for years," said Aaron Thandi, CCO of Mistplay. "We've taken a patient, deliberate approach. From launching LoyaltyPlay to acquiring Connected Rewards™ and MyChips, each step has been focused on expanding what rewarded advertising can do. The Mistplay Audience Network is the result, a unified system built for scale and simpler advertiser access."

The acquisitions were highly complementary. The purchase of Connected Rewards™ from Mobivity brought a unique technology that bridges the gap between digital engagement and physical commerce. It allows users to earn tangible, real-world rewards—such as offers from brands like Subway, Circle K, and Dunkin'—through in-app activities. This adds a powerful new dimension to the value exchange, driving loyalty for both the app publisher and the brand partner.

Simultaneously, the acquisition of MyChips from MAF provided a massive injection of global scale. MyChips is a popular offerwall known for its innovative Play2Earn ad format, particularly on iOS, and its presence across hundreds of apps in North America, Europe, and the Asia-Pacific region. Its technology is noted for delivering higher effective cost per thousand impressions (eCPMs) for publishers, making it a valuable addition for expanding Mistplay's supply-side inventory.

Redefining Loyalty Beyond the Game

For years, Mistplay has been a dominant force in the mobile gaming world, pioneering a model that rewards players for their time and engagement. With the Mistplay Audience Network, the company is now exporting that successful formula to a much broader ecosystem of consumer applications.

The new network combines Mistplay's owned-and-operated gaming inventory with the supply from its acquired platforms, creating a vast and diverse audience that spans apps in finance, shopping, fuel, convenience, and restaurants. This allows publishers in these non-gaming categories to integrate rewarded gameplay and other in-app activities into their existing user experiences through the LoyaltyPlay platform.

For these publishers, the benefits are twofold. First, it introduces a powerful new monetization stream that is user-friendly and opt-in based. Second, it provides a novel way to drive deeper engagement, retention, and lifetime value. A user of a banking app, for example, could be rewarded for completing financial literacy modules, or a shopper could earn points by engaging with a partner brand's content—with all rewards managed through a unified system. This cross-app loyalty model has the potential to transform how brands think about customer retention in a crowded digital marketplace.

The Quest for Scale in a Shifting Ad Market

The mobile advertising industry is at a crossroads. With increasing user privacy controls and the deprecation of traditional tracking methods, advertisers are desperately seeking effective, scalable, and privacy-compliant ways to reach high-intent users. Rewarded advertising, which operates on a transparent value exchange, has emerged as a key solution.

The Mistplay Audience Network is positioned to capitalize on this trend by addressing the industry's persistent demand for greater scale and performance. By unifying three distinct platforms, Mistplay now offers advertisers a single point of access to a global audience. This simplified approach streamlines media buying and provides a more holistic view of campaign performance across a diverse range of app categories.

"We've spent the last decade building Mistplay with a clear intention: to create a rewarded ecosystem that works for everyone," said Tricia Han, CEO of Mistplay. "This isn't about following a trend, it's about applying years of insight from advertisers and partners to build something more scalable, more effective, and more balanced. Bringing these all together allows us to deliver stronger outcomes across the platform."

The network's ability to combine Mistplay's AI-driven recommendation engine with the broad reach of the MyChips offerwall and the unique real-world incentives from Connected Rewards™ creates a formidable competitive advantage. It allows for more sophisticated, data-driven campaigns that can optimize not just for user acquisition, but for long-term loyalty and return on ad spend.

Mistplay is set to officially debut the Mistplay Audience Network at the upcoming MAU Vegas 2026 conference, which runs from May 19-21, where it will showcase the platform's capabilities to the wider mobile marketing industry.