GetWhys Raises $5.2M to Bridge B2B’s Costly Insight-to-Action Gap

BOISE, Idaho – April 16, 2026 – GetWhys, an AI-powered platform designed to convert B2B buyer research directly into revenue-driving work, today announced it has closed a $5.2 million oversubscribed funding round. This new capital injection brings the company's total funding to $8.5 million and signals strong investor confidence in its mission to solve a persistent and costly problem for go-to-market (GTM) teams.

The round was led by EPIC Ventures, with significant participation from CEAS Investments, the Portland Seed Fund, and existing investors Next Frontier Capital, Tuesday Capital, and Capital Eleven. The company plans to use the funds to accelerate its go-to-market strategy, advance product development, and expand its unique proprietary dataset, which sits at the core of its value proposition.

The announcement comes on the heels of a period of explosive growth for the Boise-based startup. Over the past year, GetWhys has reportedly grown its revenue more than 10-fold, expanded its customer base by over 20 times, and doubled its headcount to 16 employees. This rapid market adoption includes major enterprise clients such as Intel, Verizon, and CDW, validating the urgent need for a more effective way to connect market intelligence with sales and marketing execution.

Closing the 'Research-to-Work Gap'

For decades, B2B organizations have struggled with what GetWhys identifies as the "Research-to-Work Gap." This is the chasm between commissioning expensive, time-consuming market research and the ability of frontline marketing and sales teams to use those insights effectively. Traditionally, research is conducted upstream, synthesized by a separate function, and delivered on a timeline that rarely aligns with the fast-paced demands of GTM execution. The result is often messaging built on outdated assumptions, campaigns launched on instinct, and sales conversations that lack the fresh, authentic voice of the customer.

GetWhys was founded by former Big Tech market researchers to fundamentally redesign this broken workflow. "The goal was never faster insights for their own sake. The goal was to collapse the distance between insight and output your team can actually use," said Philippe Boutros, CEO and Co-founder of GetWhys, in the company's announcement. "Every PMM we've talked to describes the same problem: by the time the external research arrives, the moment has passed. GetWhys closes that gap — and our insight advantage is compounding with every passing month."

This structural flaw costs companies time, pipeline, and market position. By treating research and GTM work as a single, continuous motion, the platform aims to ensure that every marketing message, sales pitch, and strategic decision is grounded in verifiable buyer evidence.

A Proprietary Data Advantage in the AI Era

In a technology landscape increasingly dominated by foundational AI models, the quality of the underlying data has become the key differentiator. This is where GetWhys claims its most significant competitive advantage. Unlike AI platforms that rely on scraping public internet data, GetWhys is built upon a proprietary database of in-depth, 45-to-60-minute interviews with verified B2B software buyers and users.

These interviews are sourced, screened, and moderated by human researchers, ensuring a level of authenticity and depth that is difficult to replicate. The platform then uses AI to analyze and synthesize this rich qualitative data, allowing it to surface nuanced buyer objections, decision criteria, and unmet needs. This layered approach combines the company's unique data with a client's own internal intelligence (like sales call transcripts and customer notes) and curated internet data, providing a holistic view of the market.

This focus on high-quality, exclusive data was a critical factor for investors. "In an era where foundational models are disrupting the traditional approach to SaaS, we're particularly excited about the quality-in-output difference GetWhys delivers from their proprietary dataset," noted Craig Jeppson, Principal at lead investor EPIC Ventures. This sentiment highlights a growing market realization that an AI algorithm is only as good as the data it's trained on.

From Raw Data to Shippable Assets

The true test of GetWhys' platform is its ability to move beyond analysis and generate tangible outputs. The system is designed to transform insights into what the company calls "shippable assets"—messaging frameworks, web copy, campaign angles, and sales enablement materials that are ready for immediate use. Crucially, every claim and piece of messaging is source-linked back to the original interview data, giving GTM teams the confidence to deploy it.

This capability is supercharged by an "always-on research" model. Clients have access to unlimited research requests. If a team needs intelligence on a new niche segment, GetWhys can recruit, conduct new interviews, and deliver source-linked answers, typically within 10 business days. This agility stands in stark contrast to traditional market research projects that can take months and cost hundreds of thousands of dollars for a single study.

By providing this continuous loop of insight and execution, the platform enables product marketers to validate messaging before a launch, understand what resonates with specific buyer personas, and directly incorporate the customer's own language into their content, all while drastically reducing the time and cost associated with gathering that intelligence.

Fueling Rapid Market Ascent

The company's impressive growth metrics and successful, oversubscribed funding round serve as a powerful case study for achieving traction in a competitive B2B SaaS environment. Securing clients like Docusign, Commvault, Docker, and Loopio alongside giants like Intel and Verizon demonstrates the platform's appeal across a range of mid-market and enterprise companies.

This momentum suggests that GetWhys has struck a nerve, offering a practical solution to a well-known but previously intractable problem. As B2B competition intensifies and buyers become more discerning, the ability to ground every customer-facing interaction in real, verifiable intelligence is shifting from a competitive advantage to a fundamental necessity. With its new funding and a compounding data asset, GetWhys is positioned to further embed its platform as an essential component of the modern GTM technology stack.