SEKO Logistics Sets New Bar with World-Class Customer Loyalty Score

SCHAUMBURG, IL – February 16, 2026 – In an industry defined by tight deadlines and immense logistical complexity, SEKO Logistics has announced a customer satisfaction metric that places it in elite territory. The global logistics provider achieved a Net Promoter Score (NPS) of +71 for the second half of 2025, a notable increase from its already strong score of +68 in the first half of the year.

This achievement is particularly significant when measured against the wider logistics and transportation sector, where the average NPS hovers around +36 to +44, according to multiple industry benchmark reports. SEKO's score not only doubles the industry average but also positions the company in the "excellent" tier of customer loyalty, approaching what many experts consider a "world-class" standard.

Decoding the Score: A New Benchmark for Loyalty

The Net Promoter Score is more than just a number; it is a widely recognized and rigorously calculated benchmark for customer loyalty. The metric is derived by asking clients a single question: "How likely are you to recommend us to a friend or colleague?" on a scale of 0 to 10. The percentage of detractors (scores 0-6) is then subtracted from the percentage of promoters (scores 9-10). A score above 50 is considered excellent, making SEKO's +71 a clear indicator of a deeply satisfied and loyal customer base.

SEKO's score was calculated from 126 client responses and 23 pieces of detailed written feedback gathered through its business review platform, Clientshare. This platform enables the company to conduct structured Quarterly Business Reviews and, crucially, to act on client feedback in a systematic way. The transparency of the NPS system and the methodology behind its collection underscore the credibility of the result.

"SEKO’s industry‑leading NPS shows their commitment to strong customer relationships," noted James Ward, CEO of Clientshare. Looking ahead, Ward indicated that technology will play an even greater role. "We look forward to helping them use AI developments in 2026 to better identify risks and opportunities and further strengthen those relationships," he added.

The Human Element in a High-Tech World

While technology and data are crucial, SEKO's leadership attributes the remarkable score to its people. The achievement comes at a time when the global supply chain continues to face significant stress from shifting trade policies, geopolitical instability, and unpredictable demand swings. In this environment, human intervention and expertise become more critical than ever.

"This score is a direct reflection of the work our teams deliver every day across a global environment that continues to face shifts in trade policy and supply chain volatility," said Gordon Branov, CEO at SEKO. "Our employees play a central role in shaping the SEKO experience, and this recognition speaks to their professionalism and commitment to delivering results for our clients."

This sentiment is echoed in the direct feedback from SEKO's clients, who represent a diverse range of industries including healthcare, retail, aviation, and technology. The comments consistently praise the company's professional conduct, clear communication, and effective problem-solving.

One client, a global healthcare technology company, highlighted the tangible business impact of SEKO's performance. “We are very happy with SEKO’s performance for their on-time accurate delivery dates during our end of quarter heavy volume shipping. Without Josh Dowse and his team’s outstanding performance, we would have not been able to expedite and deliver $12M of additional revenue volume.”

Similarly, a drinks manufacturer working with seven different freight partners singled out SEKO as "the most effective, supportive partner we have, always finding a solution or resolution to our ask." Testimonials also praised specific teams, with a satellite manufacturer commending the "excellent service from the Glasgow team," noting that "nothing is ever an issue, and they always go above and beyond to find a solution."

A Blueprint for Resilience and Growth

Achieving and improving upon a high NPS score amidst industry-wide disruption is no small feat. It points to a robust operational strategy designed for resilience and consistency. While competitors grapple with the same external pressures, SEKO's performance suggests its model for service delivery provides a significant competitive advantage.

The company has publicly committed to reinforcing this advantage through ongoing investments in three key areas: workforce development, digital tools, and operational infrastructure. This strategy is directly aligned with the evolving demands of the logistics market, where customers expect not only flawless execution but also real-time visibility and proactive communication.

By investing in its workforce, SEKO aims to maintain the high level of professionalism and problem-solving expertise that clients have lauded. Further development of its digital toolkit will enhance efficiency and provide clients with the data-driven insights needed to manage their own supply chains effectively. Finally, investments in operational infrastructure will improve scalability and ensure the company can maintain service quality as client volumes and global complexities grow.

This forward-looking strategy demonstrates an understanding that in the modern logistics landscape, customer experience is not a secondary goal but a primary driver of business success. As companies across all sectors seek to build more resilient and responsive supply chains, the ability of a logistics partner to deliver consistent, high-quality service becomes a critical competitive differentiator. SEKO's results indicate it has found a successful formula for turning logistical execution into a source of client loyalty and sustained growth.