Clarivoy Unifies CX and Marketing with New C-Suite Role for Industry Vet

COLUMBUS, OH – April 08, 2026 – In a significant strategic move, automotive attribution leader Clarivoy has appointed industry veteran Molly Kristick to the newly created role of Chief Experience Officer & Chief Marketing Officer (CXO & CMO). The appointment signals a deeper commitment to integrating the company’s brand strategy and marketing efforts directly with the end-to-end client journey, a move that reflects a broader evolution in the B2B technology landscape.

By unifying marketing, customer success, and brand strategy under a single C-suite leader, Clarivoy is making a definitive statement: in the complex world of automotive marketing technology, the quality of the platform and the quality of the client experience are inseparable. Kristick will be tasked with aligning the company’s go-to-market strategy, client onboarding, and retention efforts as it enters what it calls its next phase of growth.

A Strategic Bet on a Unified Customer Journey

The creation of a combined CXO and CMO role is more than a change in the organizational chart; it represents a philosophical shift. This convergence of responsibilities is an emerging trend in technology sectors, where companies recognize that brand perception is no longer shaped by advertising alone but by every interaction a client has with the product, the support team, and the company itself. For a company like Clarivoy, which provides a highly technical solution to a complex problem, ensuring a seamless and supportive client journey is paramount to retention and growth.

“Molly knows how to build a brand that dealers trust and a client experience that keeps them. Those two things rarely live in the same person,” said Steve White, CEO & Founder of Clarivoy, in the official announcement. “Creating this role was about finding someone who could connect our product, our brand, and our client relationships into one cohesive experience. Molly is that person.”

This unified approach aims to create a feedback loop where marketing messages are informed by real-world client challenges and successes, and the customer success team is empowered to deliver on the promises made by the brand. For automotive dealers navigating a fragmented and often confusing marketing technology ecosystem, a partner that provides a consistent and supportive experience from the first sales call to the annual review can be a powerful differentiator.

A Leader Steeped in Automotive Marketing

To lead this strategic initiative, Clarivoy has tapped a leader with deep roots in the very industry it serves. Molly Kristick brings over a decade of experience from the crossroads of automotive marketing and technology. Most recently, she served as VP of Marketing at TrueCar, Inc., where she not only oversaw the company's national marketing strategy but also built and scaled TrueCar Marketing Solutions, its division for dealer-facing products, from the ground up.

Her resume includes tenures at Empower Media, Shift Digital (working with BMW North America), and PureCars, giving her intimate exposure to the marketing decision-making processes of 17 different automotive brands. This experience has provided her with a profound understanding of the pain points dealers face when trying to evaluate, purchase, and, most importantly, measure the effectiveness of their marketing expenditures. Her contributions to the industry were recognized in 2025 when she was named an Auto Remarketing 40 Under 40 honoree.

“I've spent my career helping dealers prove the value of their marketing. Clarivoy's attribution platform does that better than anything else in the market, and I've seen it from the other side of the table,” Kristick stated. “The opportunity to bring marketing and customer experience together here, at a company that's genuinely solving the measurement problem, is exactly why I made this move.”

Tackling Automotive's Stubborn Attribution Puzzle

The problem Kristick is tasked with helping to solve is one of the most persistent challenges in the automotive retail sector: accurately measuring marketing return on investment (ROI). The modern car buying journey is a long and winding road, involving dozens of digital and physical touchpoints. A consumer might see a TV ad, conduct research on multiple third-party marketplaces like Autotrader or Cars.com, visit a dealer's website, click on a social media ad, and then ultimately walk into a showroom to make a purchase.

Traditional attribution models, such as last-click, often fail to capture the influence of these earlier touchpoints, giving a distorted view of what truly drives sales. This has created a significant “blind spot” for dealers, particularly in connecting online marketing spend to offline conversions like a physical showroom visit. Clarivoy has built its platform to address this very issue, specializing in multi-touch sales attribution that provides a transparent, user-level view of the entire purchase journey.

Kristick’s experience at TrueCar is particularly relevant, as the rise of automotive marketplaces has further complicated attribution. Consumers increasingly begin their journey on these platforms, meaning a significant portion of their research happens before they ever interact directly with a dealership's own website. Understanding and attributing this influence is critical for dealers to allocate their marketing budgets effectively.

Fueling the Next Phase of Growth

Kristick’s appointment comes as Clarivoy is actively expanding its product suite and strategic partnerships. The company's “next phase of growth” is not just a talking point but is supported by a series of recent innovations. This includes the launch of its “Marketplace Visit Attribution” (MVA) metric, designed specifically to help marketers measure the influence of advertising on visits to third-party auto marketplaces.

Furthermore, Clarivoy has forged key partnerships, such as its collaboration with Effectv, the ad sales division of Comcast. This partnership aims to give automotive advertisers unified attribution insights across both streaming (CTV) and traditional linear TV, bridging another critical gap in campaign measurement. The company has also moved to address dealer data management challenges by introducing a Customer Data Platform (CDP) solution in partnership with Treasure Data.

Kristick’s role will be to weave these powerful new capabilities into a cohesive narrative and a seamless client experience. Her mandate will involve ensuring that as Clarivoy’s platform grows more powerful and integrated, its value is communicated clearly and its clients are fully supported in leveraging these new tools to solve the core attribution puzzle. This strategic hire is a clear signal that for Clarivoy, technological innovation and customer-centricity are two sides of the same coin, both essential for driving the future of automotive marketing.