Sports

Behind the roar of the crowd, Atos's tech backbone kept UEFA's biggest events running perfectly. Here's how they're shaping the future of global sports.

The discount grocer is doubling down on Canada's fastest-growing sport, fueling Team Canada's 2026 T20 World Cup ambitions with a major investment.

The Leela's #PoloInThePinkCity concludes, blending thrilling sport with strategic luxury partnerships and showcasing Jaipur's heritage tourism boom.

A new three-year deal with Go Rentals aims to elevate the Hoag Classic's luxury experience, blending high-end service with a powerful philanthropic mission.

Global match-fixing saw a slight decline in 2025, driven by AI detection. However, the fight intensifies as corruption shifts to new regions and sports.

The Detroit Pistons' groundbreaking deal with men's health platform Rugiet signals a new era in sports sponsorships, aiming to destigmatize men's wellness.

DraftKings partners with Crypto.com to launch player-specific sports contracts and eyes political markets, navigating a complex federal regulatory landscape.

An ultra-marathon from Altadena to the Palisades raises funds and spirits, symbolizing a community's enduring fight to rebuild from devastating wildfires.

The drive-thru giant's acquisition of Holiday Supply Shop signals a major play for the walk-thru market, promising immersive stadium experiences nationwide.

As Alberta prepares its regulated iGaming market, BetRivers launches pre-registration and unveils an exclusive Olympic partnership with national broadcaster CBC.

GameAbove's new invitational isn't just another tournament; it's a strategic play to elevate women's golf, backed by millions in investment.

As sports betting ads flood the airwaves for the Super Bowl, experts warn of a hidden crisis of illegal underage gambling and equip parents to fight back.

Winners Inc. launches MeVu, a 'Tinder for sports trading,' but can it navigate a complex legal landscape and turn the company's fortunes around?

Baseball fans will soon chat with AI versions of their favorite players. A new deal between Genies and MLB Players, Inc. redefines athlete IP and fandom.

For its tenth straight Games, Technogym will equip Milano Cortina 2026 with AI-driven gear, cementing its legacy as the force behind athletic excellence.

The investment giant posted a record $129 billion in annual fundraising, but a slight miss on quarterly earnings sent its stock tumbling.

A new partnership between Alpha Fit Club and Jersey Sports Group aims to scale a community fitness event with a 'uniquely Jersey' identity and a new digital future.

UFC Champion Khamzat Chimaev partners with the Human Development Fund for a tour, using his story of faith and resilience to aid displaced families.

Floyd Mayweather will face kickboxing icon Mike Zambidis in a 2026 Athens exhibition, blurring the lines between sport, legacy, and big-money entertainment.

The Longines Hong Kong Horse Show blended Olympic-level sport with festive culture and pop entertainment, showcasing a new model for global mega-events.