Revenue

A new study finds CMOs are sacrificing long-term brand health for short-term metrics to gain influence, a dangerous trade-off in the AI era.

A 25-year deal for a 1.9-second EV supercar. Windsor House of Cars and GAC are not just selling a car; they are building a new global luxury dynasty.

With a $358M annual investment and a high-tech innovation hub, Alectra is building more than a power grid—it's architecting Ontario's response to an energy crisis.

Sol de Janeiro and the Washington Spirit's new deal is more than a sponsorship. It’s a blueprint for a future where brand, athlete, and fan share an identity.

Gerry Rich, the mind behind campaigns for 'Iron Man' and Bond, is releasing a memoir. It's not just about movies—it’s a guide to innovation.

A landmark study reveals C-Suite and HR leaders prize emotional intelligence and adaptability over AI prowess, signaling a major shift in talent strategy.

Canada Post's latest series honors Indigenous sports icons, but it's more than recognition—it's a strategic move in the national dialogue on reconciliation.

With a new name and $18.5M in fresh funding, Verona is betting its verification tech can solve AI's biggest problem: a lack of trustworthy data.

Cruise Planners' recent awards reveal more than just success; they validate a powerful decentralized business model built on tech and culture.

Shopify's new partnership with Avia gives its AI assistant eyes in physical stores, promising unified commerce. But what does this mean for privacy and small businesses?

HPE is making its move. New GreenLake and Morpheus tools aim to automate IT with 'agentic AI' while offering a lifeline to firms fleeing VMware's new costs.

A new beef jerky brand is run by one person and a suite of AI tools. Is its AI-generated 'Granny' spokesperson a gimmick or a blueprint for the future of business?

Digital agency Code3’s dual awards reveal a powerful strategy: using AI for massive efficiency gains while leveraging cultural insight for explosive revenue.

New research reveals a stark reality: most firms are stuck in 'productivity theater' with AI, while a select few are rewriting the rules of business.

With 12,000 brands and $3B in tracked sales, Admaxxer is challenging market leaders by unifying attribution and letting users bring their own AI.

Melanie Krinsky’s visionary approach to finance has funneled billions into entertainment, backing indie hits and reshaping how creativity gets funded.

A landmark settlement in Texas is part of a growing trend where massive legal awards, not just regulations, are becoming a powerful driver for corporate accountability.

AI promised to automate creative work, but for many brands, it just created chaos. Now, Dash Social's Constellation Pro aims to tame the beast with a new model: an AI factory floor for on-brand content.

An industry award for 45+ women is more than PR. It's a look inside the talent strategy that powers Carahsoft's $18B public sector tech empire.

As enterprises race to deploy AI, a new partnership between Rubrik and AWS aims to provide the critical governance and resilience needed for safe adoption.