Hotels & Resorts

JetBlue is opening its first lounge, BlueHouse. It's more than an amenity; it's a strategic pivot to capture premium flyers and redefine its brand.

With a massive lodge expansion and an all-inclusive dining plan, the cruise line is making a strategic play to dominate the lucrative Alaska land-tour market.

Beyond the dazzling lights, Seattle's iconic New Year's Eve show is a calculated investment in branding, technology, and regional economic dominance.

Major hotel chains are now building integrated living ecosystems for digital nomads. What does this pivot to wellness mean for the future of care?

Marriott's latest survey and massive points giveaway reveal a strategic pivot to capture a historic shift in consumer spending from goods to travel.

Booking data reveals a shift in luxury travel towards privacy and curated experiences, forcing a supply chain evolution for those who cater to the elite.