Film & Television

Sony and CJ 4DPLEX's new on-set collaboration for 'Spider-Man' is more than a gimmick. It's a strategic play to redefine the premium cinema experience.

With streaming now its top revenue source, AMC brings in Hozefa Lokhandwala, a Wall Street and media veteran, to fortify its IP-driven strategy.

The instant success of 'Return to Silent Hill' isn't just about horror. It’s a masterclass in Cineverse's strategy of marrying cult IP with AI precision.

The recent UFC spectacle on the White House lawn finds its roots in a forgotten past. A new book resurrects the tale of the Gibbons brothers, boxing's original OGs.

Fox News Media unveils a massive multiplatform blitz for America's 250th, a strategic move to boost subscriptions, dominate the narrative, and cement its brand.

How does a company protect a beloved song from misuse? Lee Mendelson Films' new playbook involves lawsuits, education, and strategic philanthropy.

Travel tech platform ALLMYNE's sponsorship of a film is more than marketing. It's a strategic execution to build a brand by becoming part of the story.

Nex Playground partners with Wrexham AFC, leveraging the club's Hollywood-fueled global fame for a strategic UK launch. Is this the future of brand deals?

A new podcast, 'Take Yourself To Work,' leverages expert insight and real-life stories to guide professionals through the modern quest for an authentic career.

As remote production booms, a major security flaw has emerged. Backlight's Iconik now integrates Castlabs tech to protect media from the very first frame.

A new merchandise line for hololive English is more than just fan service. It's a calculated move into a new economic frontier where digital IP meets physical industry.

As the U.S. nears its 250th birthday, a new survey reveals most Americans haven't seen key historical sites. One company is turning this gap into a business.

With actor Sota Fukushi's fame crossing borders, Sony Music bets on its 'yodel' app to monetize global fandom. It’s a strategic move revealing the new mechanics of resilience in entertainment.

Shanghai is launching a four-month mega-festival to recapture global tourism. Is this blend of high-octane sports, culture, and smart tech the new blueprint?

Marriott's luxury brand EDITION is launching a mini-drama in China. We analyze why this signals a major shift from selling rooms to selling narratives.

E! co-founder Larry Namer says Hollywood is a standard, not a place. But when a Chinese state media arm promotes his vision, is it cultural bridging or soft power?

Beyond the red carpet, Japan's showcase at Cannes was a calculated play for market share, blending sophisticated cultural diplomacy with aggressive business tactics.

While firms spend billions on tech, a new book argues the biggest data breaches stem from leadership gaps and process failures. Is your boardroom the real front line?

A high-stakes announcement is set for Calgary, hinting at a federal move to close a long-standing arts funding gap that has left Alberta's sector behind.

Takis' global partnership with 'Spider-Man: Brand New Day' is more than a snack tie-in; it's a blueprint for modern franchise marketing. Here's why.