USANA Health Sciences, Inc.

USANA Health Sciences, Inc. is an American multi-level marketing company that develops, manufactures, and sells science-based nutritional, personal care, and skincare products. The company's mission is to develop and provide high-quality, science-based health products that help people live healthier lives, distributed internationally through direct selling, creating rewarding opportunities for its independent distributors, shareholders, and employees. USANA's global headquarters are located in Salt Lake City, Utah.

USANA's product portfolio includes a range of nutritional supplements such as CellSentials, Optimizers, HealthPak, Body Rox, Usanimals, and Prenatal CellSentials. The company also offers healthy foods like Nutrimeal shakes, protein bars, and Rev3 energy drinks, alongside personal care and skincare lines such as Celavive and Sensé. Products are primarily sold through a direct-selling model via independent distributors and preferred customers, with an expanding presence in e-commerce and subscription models. USANA operates in 25 international markets, with a significant portion of its sales generated in the Asia Pacific region. The company recently expanded its market segments with the acquisition of Hiya Health, targeting children's health.

In recent leadership news, Kevin Guest returned as CEO and Chairman in January 2026. USANA continues to emphasize its commitment to scientific rigor, with its CellSentials earning the ConsumerLab.com Seal of Approval for purity and potency in March 2026. The company also celebrated 30 years in the Canadian market in April 2026. USANA Health Sciences holds a position among the top-15 global direct-selling companies by revenue, focusing on premium, science-backed products and in-house research and development to maintain its market standing.