USANA Strengthens APAC Brand Loyalty with Celavive Wellness Retreat

Event summary

  • USANA hosted a 3-day Celavive spa and wellness retreat in Phuket from April 22–24, 2026, for 79 top female Brand Partners across 9 APAC markets.
  • The event focused on empowerment, wellness, and community-building, extending beyond skincare to personal growth and self-expression.
  • USANA Foundation collaborated with the retreat to support Phuket Sunshine Village, reflecting the company's commitment to community upliftment.
  • Vivienne Lee (Regional VP, APAC) and Lee Yee Pei (Regional Executive Director of Marketing, APAC) led the initiative, emphasizing the Celavive Community's mission to empower women.

The big picture

USANA's Celavive retreat underscores the company's strategic focus on fostering deep emotional connections with its female Brand Partners in APAC, a region critical for its direct sales model. By blending skincare with wellness and empowerment, USANA is positioning Celavive as more than a product line—it's a lifestyle community. This approach aligns with broader industry trends where wellness brands are increasingly leveraging experiential marketing to drive engagement and differentiation in competitive markets.

What we're watching

Community Growth
Whether USANA can sustain the momentum of the Celavive Community and translate the retreat's impact into long-term brand loyalty and sales growth in APAC.
Regional Expansion
The pace at which USANA expands the Celavive Community to additional markets beyond the current 9 APAC regions.
Product Integration
How deeply USANA integrates wellness and empowerment themes into its broader product lineup, beyond the Celavive skincare brand.