USANA CEO Kevin Guest Advocates Reading as Strategic Leadership Tool

Event summary

  • USANA Chairman & CEO Kevin Guest emphasizes disciplined reading as a competitive advantage for leaders during National Reading Month in March 2026.
  • Guest highlights five key benefits of reading for executives: strategic foresight, sharper decision-making, cognitive resilience, stronger communication, and innovation through cross-pollination.
  • USANA's management team is mandated to read and apply principles from 'Made to Stick' by Chip Heath and Dan Heath.
  • All proceeds from Guest's book 'All the Right Reasons' benefit the USANA Foundation, providing 40 meals per book sold to feed hungry children.

The big picture

USANA's focus on disciplined reading as a leadership tool aligns with broader industry trends emphasizing the importance of continuous learning and strategic foresight in navigating accelerating market changes. By embedding this philosophy into its leadership culture, USANA aims to strengthen decision-making, innovation, and long-term success. The company's commitment to social wellness and purposeful leadership, as evidenced by the USANA Foundation's initiatives, further underscores its strategic approach to building a resilient and loyal workforce.

What we're watching

Cultural Alignment
Whether USANA's emphasis on reading and principle application will translate into measurable improvements in employee engagement and retention.
Strategic Execution
How the insights from 'Made to Stick' will be integrated into USANA's messaging, culture, and long-term loyalty strategies.
Leadership Development
The pace at which USANA's management team adopts and implements the principles from 'Made to Stick' across different areas of the company.