United Real Estate Group

United Real Estate is a division of United Real Estate Group, a privately held company headquartered in Dallas, Texas. The company's core business revolves around providing real estate brokerage services, with a mission to enhance the financial trajectory of its agents' and brokers' careers and lives. It aims to achieve this by offering a modern alternative to traditional brokerage models, emphasizing cost-efficiencies and agent empowerment.

United Real Estate specializes in residential real estate brokerage, assisting clients with buying, selling, and relocation. The company distinguishes itself through a flat-fee, transaction-based agent commission model, which contrasts with traditional commission splits. It provides its agents with a proprietary cloud-based Bullseye™ Agent & Broker Productivity Platform, which integrates training, marketing, and advanced technology tools, including an AI-driven platform called BullseyeAI. Through its parent, United Real Estate Group, it addresses both urban and suburban markets via the United Real Estate brand, and rural and lifestyle properties through United Country Real Estate.

Led by CEO Dan Duffy and President Rick Haase, United Real Estate has established itself as a significant player in the industry, consistently ranking among the top 10 largest brokerages in America and recognized as one of the fastest-growing national brokerages by revenue and transactions. In 2025, United Real Estate Group reported 91,700 transactions and $37.0 billion in sales volume, supporting over 600 offices and 24,500 professionals across four continents. Recent strategic moves include the launch of the United Residential Investment (URESI) Program in January 2026, designed to empower agents as investor-entrepreneurs, and the acquisition of Allison James Estates and Homes, adding 725 agents in April 2026, underscoring its focus on growth through acquisitions and agent-centric models.