United Real Estate Taps Philadelphia Market Veteran to Drive Agent Growth
Event summary
- United Real Estate appointed David Bohm as Regional Vice President for Greater Philadelphia on May 13, 2026.
- Bohm brings over a decade of brokerage leadership experience, including roles at major national brokerages.
- United operates in 37 states with 170 offices and 22,250 agents, reporting $30.3 billion in sales volume in 2025.
- Bohm will focus on expanding agent count and productivity using United's flat-fee model and BullseyeAI platform.
The big picture
United Real Estate's appointment of David Bohm underscores its strategy of leveraging local market expertise to drive growth in a rapidly changing real estate industry. The move comes as the company seeks to differentiate itself with a flat-fee model and proprietary technology, aiming to capture market share in key metropolitan areas. With over 22,250 agents and $30.3 billion in sales volume, United is positioning itself as a formidable competitor in the brokerage space.
What we're watching
- Agent Retention
- Whether Bohm's focus on financial wellness and career resilience can improve agent retention rates in Philadelphia.
- Market Penetration
- The pace at which United can gain market share in Philadelphia against traditional brokerages.
- Technology Adoption
- How effectively agents adapt to United's BullseyeAI platform under Bohm's leadership.