United Real Estate Launches Detroit Brokerage Focused on Homeownership and Community Investment
Event summary
- United Real Estate launched DTW Experts, a Detroit-based brokerage focused on expanding homeownership and community investment.
- The brokerage is led by Deshonna Igwenagha as Managing Broker, CEO, and Co-Owner, and Andy Bearden as Co-Owner and President.
- DTW Experts emphasizes education-first guidance, hosting first-time homebuyer workshops and providing post-close support.
- The firm combines hyper-local Detroit expertise with United's national scale and technology.
- United Real Estate operates in 37 states with 170 offices and over 22,250 agents, producing over 74,000 transactions and $30.3 billion in sales volume in 2025.
The big picture
United Real Estate's launch of DTW Experts aligns with broader trends in real estate brokerages focusing on community impact and sustainable growth. The move comes as Detroit continues its economic renaissance, with the brokerage positioning itself as a partner in progress. The firm's emphasis on education and post-close support differentiates it in a market where traditional transactional models dominate. With United's national scale and DTW Experts' hyper-local approach, the brokerage aims to create a sustainable model for homeownership and wealth creation in Detroit.
What we're watching
- Market Penetration
- Whether DTW Experts can significantly increase Detroit's homeownership rate beyond the current 50%.
- Agent Retention
- The pace at which the brokerage can attract and retain agents committed to its community-focused model.
- Community Impact
- How the firm's long-term stewardship and leadership development initiatives will affect neighborhood stability and economic growth.
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