Tripadvisor, Inc.

Tripadvisor, Inc. is an American online travel company that operates a global platform for travel guidance. Its core business involves providing user-generated content, including reviews and opinions, to inspire and enable people to confidently explore, experience, and share the world. The company is headquartered in Needham, Massachusetts.

The company's key offerings include extensive reviews and ratings for hotels, restaurants, and attractions, complemented by integrated booking tools and meta-search capabilities. Tripadvisor operates under its flagship brand, Tripadvisor.com, and also manages other prominent travel brands such as Viator, an online marketplace for tours and activities, and TheFork, a platform for restaurant reservations. These services cater to a global user base, with a significant concentration in North America and Europe, primarily targeting Millennials and Gen X travelers.

Matt Goldberg has served as President and CEO of Tripadvisor, Inc. since July 2022. In April 2025, Tripadvisor completed a $430 million acquisition of its former parent company, Liberty Tripadvisor Holdings, simplifying its capital structure and eliminating a controlling stockholder. The company has been actively expanding its use of artificial intelligence, including launching an AI-powered app within ChatGPT in November 2025 and expanding AI partnerships with Claude and Alexa+ in April 2026 to enhance personalized travel planning. In March 2026, Tripadvisor entered into a cooperation agreement with activist investor Starboard Value, leading to the appointment of new directors to its board.