Tripadvisor's 2026 Travelers' Choice Awards Highlight Cultural and Outdoor Experiences
Event summary
- Tripadvisor announced the winners of its 2026 Travelers' Choice Awards: Best of the Best Things To Do on April 28, 2026.
- The awards highlight the highest-rated experiences and attractions globally, based on millions of reviews and ratings from February 1, 2025, to January 31, 2026.
- The Unvanquished Tour in Porto City Center reclaimed the No. 1 Top Experience in the world for the second consecutive year.
- In the U.S., outdoor exploration dominates the rankings, with the Lower Antelope Canyon and Horseshoe Bend Day Tour with Lunch taking the No. 1 spot.
- The Central Park Pedicab Guided Tours claimed the top spot on the newly introduced New York City list.
The big picture
Tripadvisor's 2026 Travelers' Choice Awards reflect a broader industry trend towards experiential and culturally immersive travel. The recognition of both iconic landmarks and hidden gems underscores the platform's role in shaping traveler preferences and driving demand for authentic, locally-driven experiences. The awards also highlight the growing importance of outdoor and adventure tourism, particularly in the U.S., as travelers seek unique and memorable activities.
What we're watching
- Cultural Tourism Growth
- How the emphasis on cultural and historic tours will affect Tripadvisor's partnerships with local tour operators and attractions.
- Outdoor Experience Demand
- Whether the dominance of outdoor experiences in the U.S. rankings will sustain long-term interest and booking trends.
- Once in a Lifetime Experiences
- The pace at which unique, once-in-a-lifetime experiences will continue to gain popularity and influence traveler decisions.
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