Tripadvisor and Choice Hotels Launch Route 66 Centennial Road Trip Guide
Event summary
- Tripadvisor's Wanderlab and Choice Hotels International launched an interactive Route 66 road trip guide ahead of the highway's 100th anniversary.
- The guide spans 2,500 miles across eight states, combining Choice Hotels accommodations with historic sites and attractions.
- Tripadvisor reported a 20% year-over-year increase in Route 66 interest on its platform from 2023 to 2024.
- Choice Hotels operates over 7,400 properties worldwide, ensuring convenient stays along Route 66.
The big picture
This partnership leverages Tripadvisor's traveler insights and Choice Hotels' extensive lodging network to capitalize on the resurgence of road trips in American travel. With 56% of U.S. travelers planning to drive to vacation destinations, the guide positions both companies to benefit from the growing demand for curated, experiential travel. The collaboration underscores the strategic importance of combining digital travel guidance with physical hospitality infrastructure.
What we're watching
- Traveler Engagement
- How Tripadvisor's curated Route 66 itinerary will impact user engagement and platform stickiness.
- Partnership Synergy
- Whether the collaboration between Tripadvisor and Choice Hotels can drive meaningful revenue growth for both parties.
- Road Trip Trends
- The pace at which interest in historic road trips like Route 66 will grow, especially among younger travelers.
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