TKO Group Holdings, Inc.
TKO Group Holdings, Inc. is a premium sports and entertainment company headquartered in New York, New York. Formed on September 12, 2023, through the merger of Endeavor subsidiary Zuffa, LLC (parent company of Ultimate Fighting Championship, UFC) and World Wrestling Entertainment (WWE), its core mission is to deliver unparalleled combat sports and entertainment experiences globally, maximizing stakeholder value and empowering athletes and performers.
The company's portfolio includes iconic brands such as UFC, the global leader in mixed martial arts; WWE, a prominent professional wrestling organization; and Professional Bull Riders (PBR). TKO also services and partners with major sports rights holders through IMG, a global sports marketing agency, and On Location, a leader in premium experiential hospitality. These properties collectively reach over 1 billion households across 210 countries and territories and organize more than 500 live events annually, offering diverse products and services including media rights, live events, content production, partnerships, marketing, and consumer product licensing.
Under the leadership of CEO and Executive Chair Ariel Emanuel, TKO Group Holdings has been actively expanding its market presence and enhancing shareholder value. Recent strategic moves include the acquisition of IMG, On Location, and PBR from Endeavor in an all-stock deal in February 2025, and a partnership to launch a new boxing promotion, Zuffa Boxing, in 2026. The company also acquired a 51% controlling stake in Mexican professional wrestling promotion Lucha Libre AAA Worldwide in April 2025 and secured a multi-year deal for UFC Fight Nights in Baku, Azerbaijan, through 2028. TKO has also initiated quarterly cash dividends and announced a $1 billion share repurchase program in March 2026.
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