Paramount+ Secures Exclusive UFC Numbered Events in Canada Starting 2027 — TKO Group Holdings, Inc.

Event summary

Paramount+ will exclusively stream UFC Numbered Event main cards in Canada starting 2027 under a six-year deal.
The expansion follows Paramount's 2025 landmark seven-year, multi-territory UFC media rights partnership.
Over 10 million households have watched more than 100 million hours of UFC programming on Paramount+ since its debut in the U.S. and Latin America.
UFC has held 37 premier sporting events across 11 Canadian cities since its debut in 2008.

The big picture

This expansion solidifies Paramount+'s position as a premier destination for live sports in North America, leveraging UFC's global appeal to attract and retain subscribers. The deal underscores the growing importance of exclusive sports content in the competitive streaming landscape, particularly in regional markets like Canada. With over 700 million UFC fans worldwide, this partnership could significantly enhance Paramount+'s market penetration and subscriber base.

What we're watching

Content Strategy: How Paramount+ will integrate UFC content into its broader Canadian content strategy to drive subscriber growth and retention.
Market Penetration: Whether the exclusive UFC content will help Paramount+ compete more effectively against other streaming services in Canada.
Revenue Impact: The pace at which the UFC partnership contributes to Paramount+'s revenue growth in the Canadian market.