FIFA World Cup 2026 Hospitality Sales Surpass Records, Doubling Revenue of Prior Editions

Event summary

  • Over 500,000 hospitality packages allocated, generating more revenue than any prior FIFA World Cup.
  • Sales revenue surpassed FIFA World Cup Qatar 2022 totals in June 2025, a full year before the 2026 tournament.
  • Packages sold in over 125 countries and all 50 U.S. states, with 50% of sales to private clients.
  • On Location’s Platinum Access tier offers local excursions and private transportation enhancements.

The big picture

The FIFA World Cup 2026 hospitality program is setting new benchmarks in revenue and scale, reflecting heightened global interest in sports hospitality. On Location’s dominance in this space underscores the growing convergence of sports, entertainment, and experiential hospitality. The program’s success also highlights the strategic value of long-term partnerships with major sports organizations.

What we're watching

Revenue Sustainability
Whether On Location can maintain sales momentum through the tournament as teams progress.
Global Demand
How the 48-team expansion impacts hospitality demand and operational logistics.
Partnership Leverage
The extent to which On Location’s partnerships with FIFA and other major events drive future growth.

Related topics

Sports