TELUS Digital Shifts Dreamforce Focus to Agentforce Deployment Challenges
Event summary
- TELUS Digital will host exclusive Agentforce industry sessions and demos at Hotel Zetta during Dreamforce 2026 (Sept 15-17)
- The company has activated over 40 Agentforce-powered AI agents for clients across multiple industries
- Gartner survey (Feb 2026) found 91% of customer service leaders feel pressure to implement AI this year
- TELUS Digital's events will focus on financial services, contact center, and higher education use cases
The big picture
TELUS Digital's shift from traditional booth presence to exclusive events reflects the maturing AI market, where implementation challenges have overtaken initial adoption concerns. The focus on governance and production-scale deployment aligns with enterprise needs to operationalize AI solutions across critical business functions. With over 40 Agentforce activations, TELUS Digital is positioning itself as a key player in helping organizations navigate the complex landscape of AI integration.
What we're watching
- AI Adoption Pace
- How quickly enterprises will move from piloting to full-scale Agentforce deployments
- Governance Challenges
- Whether TELUS Digital can help clients maintain data quality and team trust during AI implementation
- Industry-Specific Solutions
- The effectiveness of TELUS Digital's tailored approaches for financial services, education, and contact centers
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