Taboola.com Ltd.

Taboola.com Ltd. is a global technology company specializing in content discovery and native advertising, operating under the brand name Taboola. Its mission is to "power recommendations for the open web" and help users discover new and interesting content they might not have otherwise found. The company's headquarters are located in New York City, U.S.

Taboola's platform leverages artificial intelligence and a vast dataset to provide personalized content recommendations, often appearing as "Around the Web" or "Recommended for You" sections on publishers' websites. Key products include Taboola Ads, Taboola Feed, Taboola Newsroom, Taboola News, and Taboola Trends. The company serves a diverse market, partnering with thousands of digital properties, including major publishers like NBC News and Yahoo, and OEMs such as Samsung and Xiaomi, to reach approximately 600 million daily active users.

Adam Singolda, the founder, serves as the CEO of Taboola. Taboola became publicly traded on the Nasdaq (TBLA) in June 2021 following a merger with ION Acquisition Corp. 1 Ltd. The company has expanded its offerings, notably acquiring Connexity in 2021 to enhance its e-commerce recommendation capabilities and forming a 30-year partnership with Yahoo in 2022 for exclusive native advertising rights. In February 2025, Taboola launched "Realize," a new performance advertising platform designed to extend beyond native ads, and further introduced "Realize+," an agentic AI system, in April 2026 to automate advertising campaigns. Additionally, Taboola has introduced DeeperDive, a generative AI answer engine for the open web.