Taboola Taps Amazon Ads Veteran as Chief Business Officer to Drive Growth
Event summary
- Taboola appoints Krishan Bhatia as Chief Business Officer, effective February 18, 2026.
- Bhatia previously led Amazon’s global video advertising business and NBCUniversal’s digital advertising division.
- He will oversee global sales and partnerships for Taboola’s entire product portfolio, including Realize and DeeperDive.
- Taboola surpassed $2 billion in revenue under current President and COO Eldad Maniv.
- Realize platform reaches approximately 600 million daily active users across top publishers.
The big picture
Taboola’s hire of Krishan Bhatia signals aggressive expansion plans in performance advertising, leveraging his experience scaling digital ad businesses at Amazon and NBCUniversal. The move comes as Taboola positions Realize as a primary alternative to search and social platforms, while DeeperDive targets the growing publisher demand for AI-driven content solutions. With $2B+ in revenue and 600M daily users, Taboola is betting on Bhatia’s partnerships expertise to accelerate its market position.
What we're watching
- Scale Ambitions
- Whether Taboola can sustain its $2B+ revenue growth trajectory with Bhatia’s leadership in global sales.
- AI Integration
- How quickly DeeperDive’s generative AI products will drive publisher adoption and revenue.
- Competitive Positioning
- Taboola’s ability to differentiate Realize in the performance advertising space beyond search and social.