Taboola’s DeeperDive Hits 7M Users, Emerges as Top AI Answer Engine
Event summary
- DeeperDive, Taboola’s AI answer engine, reached nearly 7 million monthly active users eight months after launch.
- Publishers integrating DeeperDive see up to 17% user engagement, significantly higher than typical recirculation rates.
- DeeperDive users read 20% more content, driving some of the highest advertiser conversion rates on Taboola’s network.
- Taboola is expanding DeeperDive globally, adding support for French, German, Hebrew, Japanese, Korean, and Spanish.
The big picture
Taboola’s DeeperDive is positioning itself as a major player in the AI answer engine space, competing with established players like ChatGPT and Gemini. The rapid adoption by publishers and users highlights a shift toward AI-driven content discovery on the open web. Taboola’s strategy of offering DeeperDive as a free, ad-supported tool for publishers and users could reshape the digital advertising landscape, creating new revenue streams for publishers and supply opportunities for advertisers.
What we're watching
- Ad-Supported AI
- Whether Taboola can sustain DeeperDive’s growth as an ad-supported LLM in a market dominated by subscription models.
- Publisher Adoption
- The pace at which additional publishers integrate DeeperDive and its impact on engagement metrics.
- Global Scaling
- How effectively Taboola scales DeeperDive across new languages and regions, maintaining user engagement and advertiser performance.
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