Southwest Airlines Celebrates 15 Years of In-Flight Live Music with Plain White T's Performance
Event summary
- Southwest Airlines marked the 15th anniversary of its Live at 35® program with a performance by the Plain White T's, singing 'Hey There Delilah' on a flight.
- The Plain White T's were among the first artists to perform on Southwest flights when the program launched 15 years ago.
- Southwest plans to expand the Live at 35® program with more artists and performances in the coming months.
- The airline is introducing new in-flight amenities, including Siete® Mini Grain Free Mexican Wedding Cookies and Cherry Coke™ Zero Sugar, starting June 18, 2026.
- Southwest is set to debut Starlink WiFi this summer, following the current free WiFi service for Rapid Rewards® members provided by T-Mobile.
The big picture
Southwest Airlines continues to differentiate itself through unique in-flight experiences, leveraging its Live at 35® program to enhance customer satisfaction. The airline's focus on technological advancements, such as Starlink WiFi, and partnerships with brands like Siete and Cherry Coke, reflects a broader industry trend towards personalized and innovative in-flight services. With over 134 million customers carried in 2025, Southwest's strategic initiatives aim to maintain its competitive edge in the crowded airline market.
What we're watching
- Customer Engagement
- How the expanded Live at 35® program will affect customer loyalty and engagement.
- Technological Integration
- The pace at which Starlink WiFi adoption will enhance the in-flight experience.
- Competitive Differentiation
- Whether Southwest can sustain its unique in-flight entertainment offerings against competitors.
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