Southwest Airlines Co.

Southwest Airlines Co. is a major low-cost airline headquartered in Dallas, Texas, operating primarily within the United States and to select international destinations. Founded in 1967 and commencing operations in 1971, its core business is to connect people to what is important in their lives through friendly, reliable, and low-cost air travel. The company is known for its unique point-to-point route system, which differs from the traditional hub-and-spoke model.

Southwest Airlines offers a range of air travel services, including domestic and international flights to over 100 destinations across 42 U.S. states, Washington, D.C., Puerto Rico, and ten other countries and territories. The airline maintains an all-Boeing 737 fleet, contributing to simplified operations and maintenance. Key customer-friendly policies include two free checked bags and no change fees, alongside in-flight entertainment, complimentary Wi-Fi for Rapid Rewards members, and free texting. The airline primarily targets price-sensitive leisure travelers, as well as small to medium businesses and cost-focused corporate accounts.

Recent developments include the introduction of assigned seating, a significant shift from its long-standing open seating policy, which began on January 27, 2026. The airline is also implementing phased cabin updates, including extra-legroom seating, and plans to deploy Starlink satellite-based high-speed internet across its fleet starting in summer 2026. Bob Jordan serves as the President and CEO, with Doug Brooks as the Chairman of the Board. In October 2024, a settlement with activist hedge fund Elliott Investment Management led to board changes. As of May 2, 2026, Southwest Airlines is assisting Spirit Airlines' customers following Spirit's cessation of operations.