Rains ApS

Rains is a Danish outerwear lifestyle brand established in 2012 by co-founders Daniel Brix Hesselager and Philip Lotko. Headquartered in Aarhus, Denmark, the company's core mission is to reinterpret traditional rainwear, blending conceptual and functional design with a strong urban inspiration to defy inclement weather.

The brand offers a comprehensive range of waterproof outerwear, bags, and accessories, including rain jackets, puffer jackets, vests, and travel bags. Rains' collections are characterized by a neo-Scandinavian aesthetic, featuring unisex designs and a signature coated waterproof fabric palette. The company caters to fashion-conscious consumers globally, with its products available across four continents.

In recent developments, Rains achieved record revenue of DKK 721.5 million in 2024, with ambitions to reach DKK 1.6 billion by 2027. Co-founder Daniel Brix Hesselager returned as CEO in 2025, aiming to inject more entrepreneurial energy into the company. Rains also opened a new 11,000 sq m headquarters in Aarhus in 2025, and continues its global expansion with plans for new stores in the USA and Asia.