Rain's SheScales Program Opens Applications for 2026-2027 Cohort
Event summary
- SheScales, a marketing advisory program powered by Rain, is accepting applications for its 2026-2027 cohort.
- The program has supported over 25 female-owned businesses since its inception in 2019.
- Cohort participants receive up to one year of tailored consulting on marketing and channel strategies.
- Applications must be submitted by September 16, 2026.
- Eligible businesses must generate at least $100,000 in annual revenue and have a strong direct-to-consumer model.
The big picture
Rain's SheScales program aligns with broader industry trends towards diversity and inclusion, particularly in marketing and direct-to-consumer sectors. The initiative not only supports female entrepreneurs but also positions Rain as a leader in fostering gender equality within the business community. With over 25 businesses already supported, the program demonstrates Rain's commitment to transformational growth for women-led brands.
What we're watching
- Program Impact
- How the SheScales program will affect the growth trajectories of participating female-owned businesses.
- Scalability
- Whether Rain can sustain and expand the SheScales initiative given its current client base and resources.
- Industry Trends
- The pace at which gender equality initiatives gain traction in the U.S. business landscape.
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