Rain Integrates Loyalty Programs Directly into Card Stack, Boosts Spend 25% in Beta
Event summary
- Rain launched 'Rewards', a native loyalty capability integrated into its card-issuing stack, available to all partners.
- Private beta with Avalanche Card showed a 25% increase in cardholder spend for participants.
- Rewards eliminates the need for separate loyalty vendors by embedding points, earn rules, and redemption within the same infrastructure.
- Programs are fully configurable and branded for partners, with redemption options including statement credits and travel bookings.
The big picture
Rain's move reflects the growing necessity for embedded loyalty programs in the competitive stablecoin card market. With over 100 programs on its platform, Rain is positioning itself as a one-stop shop for issuers looking to enhance cardholder engagement and retention. The integration of Uptop's onchain loyalty expertise further solidifies Rain's leadership in stablecoin-native financial infrastructure.
What we're watching
- Adoption Pace
- How quickly Rain's partners will integrate and launch Rewards programs across their card offerings.
- Competitive Response
- Whether traditional fintech and stablecoin card issuers will develop similar integrated loyalty solutions.
- Spend Growth
- The extent to which Rewards can sustain or increase the 25% lift in cardholder spend observed in the beta.
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