Optimove Inc.

Optimove is a privately held software-as-a-service (SaaS) company specializing in relationship marketing. Its core business revolves around a Customer-Led Marketing Platform designed to help brands drive measurable growth by autonomously transforming customer data into actionable insights, which then power thoughtful customer communications at scale. The company's mission is to unleash brands' full potential to gain their customers' loyalty for life. Founded in 2009, Optimove maintains its primary headquarters in Tel Aviv, Israel, with significant offices also located in London and New York.

The Optimove platform, known as the "Positionless Marketing Platform," features a Customer Data Platform (CDP) at its core. Key offerings include Optimove Engage and Orchestrate for cross-channel campaign decisioning, Optimove Personalize for digital content, and Optimove Gamify for loyalty and rewards. The platform leverages predictive customer modeling, micro-segmentation, multi-channel campaign automation, and real-time triggers to maximize customer lifetime value across various industries such as retail, eCommerce, travel and hospitality, gaming, and financial services.

Led by co-founder and CEO Pini Yakuel, Optimove has been recognized as a "Visionary Leader" in Gartner's Magic Quadrant for Multichannel Marketing Hubs in both 2024 and 2025. Recent strategic developments include the acquisition of Smartico in April 2026 and Adact in March 2025, expanding its gamification and iGaming capabilities. The company also continues to innovate its AI-driven offerings, having recently launched an AI Decisioning Studio and expanded data connectivity features in early 2026 to further empower its "Positionless Marketing" approach, which aims to improve campaign efficiency significantly. Optimove has raised $95 million in funding to date.