Optimove AI Takes Industry Innovation of the Year at SBC Awards 2026…

Event summary

Optimove AI won Industry Innovation of the Year at the SBC Awards 2026, announced on October 6, 2026.
The award was presented on October 1 at the MEO Arena in Lisbon during the SBC Summit.
Optimove AI is designed to operate across three environments: inside Optimove's platform, outside via integrations with AI tools like Claude and ChatGPT, and in custom applications built on the platform.
Optimove AI is part of the Optimove Positionless Marketing Platform, which aims to eliminate marketing 'assembly line' handoffs.
Optimove is used by 56% of iGaming operators ranked in the EGR Power 50, including 70% of the top ten.

The big picture

Optimove's win underscores the growing importance of AI in marketing automation, particularly in the iGaming and sports betting sectors. The company's Positionless Marketing approach aims to streamline workflows and improve campaign efficiency, positioning it as a key player in the industry. With a strong presence among top iGaming operators, Optimove is well-positioned to capitalize on the increasing demand for AI-driven marketing solutions.

What we're watching

AI Integration: How Optimove AI's ability to operate across multiple environments will affect its adoption and competitive positioning.
Market Dominance: Whether Optimove can sustain its leadership in the iGaming and sports betting sectors with its AI-driven solutions.
Innovation Pace: The pace at which Optimove can continue to innovate and maintain its edge in the rapidly evolving AI and marketing technology landscape.