Two-Thirds of US World Cup Bettors to Continue Wagering Post-Elimination
Event summary
- 65% of US World Cup bettors plan to keep betting after their national team is eliminated, with 17% reducing frequency and only 3% stopping entirely.
- 67% of bettors will follow star players like Mbappé, Vinicius Jr., and Bellingham after their team is out.
- 84% of US bettors plan to engage with live or in-play betting, with 57% preferring live betting.
- 76% of bettors will continue betting on soccer post-World Cup, with 70% moving to UEFA Champions League.
- Optimove's report is based on a survey of 882 bettors globally, including 335 US World Cup bettors.
The big picture
Optimove's report highlights a significant retention opportunity for sportsbook operators during the World Cup, as two-thirds of US bettors continue wagering post-elimination. The findings underscore the importance of real-time intent reading and personalized engagement strategies to keep bettors active. The shift to other soccer leagues post-tournament also indicates a long-term engagement potential for operators who can effectively transition bettors to other events.
What we're watching
- Retention Strategy
- How sportsbook operators will design alternative engagement pathways to retain bettors post-elimination.
- Personalization Impact
- Whether personalized offers and suggestions for non-favorite team games will drive customer loyalty.
- Multi-Sportsbook Usage
- The pace at which bettors will use multiple sportsbooks during the tournament and beyond.
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