National Research Corporation

NRC Health is a publicly traded company specializing in healthcare experience improvement and management solutions. Founded in 1981 by Michael D. Hays, the company operates under the mission of "Human Understanding®," aiming to enable healthcare organizations to deeply understand the needs and preferences of each individual they serve. Its headquarters are located in Lincoln, Nebraska, USA.

The company offers a comprehensive suite of subscription-based products and services designed to enhance patient, consumer, employee, and market experiences within healthcare. These include solutions for patient and family experience, employee and physician engagement, CAHPS programs, market insights, and healthcare analytics. NRC Health leverages a next-generation AI-enabled platform, including its proprietary Huey AI engine, to collect, analyze, and deliver feedback, thereby transforming healthcare interactions and fostering loyalty for hospitals, health systems, and long-term care facilities across the United States and Canada.

In recent leadership changes, Trent Green was appointed CEO effective June 1, 2025, succeeding founder Michael D. Hays, who transitioned to Chairman. NRC Health continues to demonstrate strong market positioning, having been recognized with the Best in KLAS Award for Healthcare Experience Management in 2026, marking its third win in four years. Recent news includes the announcement of Q1 2026 financial results, the release of a report by its service The Governance Institute, expanded partnerships with major healthcare systems, and the authorization of a $60 million share repurchase program. The company also reported surpassing $152 million in Total Recurring Contract Value as of March 4, 2026, and is actively exploring strategic acquisitions to enhance its platform and expertise.