MNTN and Klaviyo Merge Performance TV with CRM for Seamless Customer…

Event summary

MNTN and Klaviyo announced a two-way native integration on September 9, 2026, linking Performance TV with CRM workflows.
The integration allows marketers to use Klaviyo audiences for MNTN Performance TV ads and trigger automated email/SMS journeys post-ad exposure.
Brands can target high-value Klaviyo audiences, including repeat buyers and lapsed customers, across Connected TV, email, and SMS.
The integration is available today for advertisers with active Klaviyo accounts and at least one audience list or segment.

The big picture

This integration addresses the long-standing disconnect between TV advertising and digital marketing workflows, making Performance TV a measurable part of the customer journey. It reflects the growing demand for unified marketing stacks that leverage first-party data across multiple channels. The collaboration between MNTN and Klaviyo, two of the largest technology partners in the space, highlights the strategic importance of bridging TV with CRM for enhanced customer relationships.

What we're watching

Integration Adoption: How quickly brands will adopt this integration and whether it drives measurable improvements in customer engagement and conversion rates.
Market Expansion: Whether this integration will accelerate the unification of television with other marketing channels, expanding the use of Performance TV.
Competitive Response: How competitors in the performance marketing and CRM spaces will react, potentially leading to similar integrations or enhanced offerings.