Connected TV

As traditional cable falters, independent networks like Biz Talk Today TV are blending financial analysis with sports betting to capture a new retail audience.

Connected TV was once a playground for national brands. Now, automated ad tech is helping local merchants reach your living room screen on a budget.

Olyzon’s new agentic orchestration platform promises to solve CTV's fragmentation crisis, but can AI truly manage millions in ad spend without going rogue?

Sony's new ad partnership transforms the PlayStation 5 into a data-rich connected TV battleground, targeting the elusive 'cord-never' generation.

As mobile app stores reach saturation, a strategic partnership between LG and Miniclip signals a lucrative shift toward connected TV gaming ecosystems.

Canadians spend two work weeks a year just trying to find a TV show. Here is how smart TV platforms are turning our decision paralysis into massive profits.

By pushing video podcasts directly to Amazon Fire TV, Cineverse aims to capture premium living room ad rates and solve streaming's app fatigue problem.

As privacy laws shatter audience tracking, Channel Factory's new CTV intelligence layer brings video-level transparency and mood alignment to streaming.

MNTN’s expanded AppsFlyer integration closes television's biggest measurement gap, turning living room screens into trackable performance marketing channels.

As traditional sports media fragments, creator-led platforms are stepping in to redefine community, drawing massive brands to the future of digital fandom.

Vibe’s new AI and API tools strip away the dashboard, signaling a massive shift in how programmatic TV is bought, sold, and automated.

Just as decentralized energy requires a smart grid, the $37.95 billion Connected TV market needs an orchestration layer. Horizon Media and Roku just built it.

As marketers drown in data, a new AI tool promises to turn complex analytics into simple conversation, aiming to solve the industry’s twin crises of attribution and data privacy.

With five AdExchanger nominations, InterMedia Advertising is rewriting the rules for Connected TV. We dive into their AI-driven, collaborative approach.

Cineverse is betting it can solve CTV's ad waste problem by turning podcast ads into TV spots. A deep dive into the tech, the strategy, and the $12M question.

A new technology aims to place ads directly into live sports action, not just in breaks. It’s a move to capture viewer attention and unlock new revenue.

A new Chinese-backed alliance aims to bring free, ad-supported streaming TV to Indonesia. But is this digital transformation or a strategic power play?

Fox Corp. posts record earnings fueled by the World Cup, but the real story is its massive $22B bet on Roku to conquer the future of television streaming.

The Comcast-owned platform integrates top audience and mobile measurement partners, aiming to make premium TV as accessible and measurable as social media.

Jamloop's new platform uses controlled experiments to prove if streaming TV ads actually work, moving CTV beyond impressions to verifiable business growth.