Connected TV

As CTV ad spend booms, proving ROI remains a major hurdle. tvScientific by Pinterest's new partner program aims to fix this with a 'trust but verify' ecosystem.

Walmart's acquisition of Vibe.co signals a major play to simplify connected TV advertising, leveraging its retail data to empower small businesses.

A former top regulator argues the Paramount-WBD merger isn't a monopoly play, but a necessary challenge to Big Tech's chokehold on streaming.

CJ 4DPLEX's 'Shot for SCREENX' initiative with Sony's new Spider-Man film moves immersion from post-production to on-set. Is this the future of blockbusters?

A new TV show sells San Antonio's lifestyle, led by a real estate 'digital mayor.' We dissect the fusion of media, commerce, and community identity.

Hisense enters Hong Kong with a flagship store, leveraging World Cup fever to showcase its premium RGB MiniLED TVs and signaling a strategic push into the GBA.

Sony and CJ 4DPLEX's new on-set collaboration for 'Spider-Man' is more than a gimmick. It's a strategic play to redefine the premium cinema experience.

How does a company protect a beloved song from misuse? Lee Mendelson Films' new playbook involves lawsuits, education, and strategic philanthropy.

While firms spend billions on tech, a new book argues the biggest data breaches stem from leadership gaps and process failures. Is your boardroom the real front line?

As BofA blankets the World Cup with millions of free 'Fan Bands,' is it fostering community or executing a brilliant, data-driven marketing strategy?

PubMatic, Havas, and Telefónica just proved agentic AI isn't a future concept. It’s here, and it's delivering an 18% cost reduction on CTV ads today.

The city is blending a massive coastal fireworks display with a 2028 Olympic preview, creating a new blueprint for how civic celebrations can drive value.

New research reveals Indigenous-led projects are not just a social good, but a critical economic engine for Canada's energy transition and resource economy.

Fairplay's new user verification signals a market-wide shift. As India's stringent new rules take hold, compliance is becoming a key strategic asset.

Epson challenges display giants with its first dvLED line, leveraging advanced COB tech and a simplified design in a bold move beyond its projector legacy.

A call for research on vaccine side effects exposes a deeper crisis: the collapse of public trust in science. Can rigorous data heal a polarized nation?

MNTN's CEO faces investors at two key June conferences. Amid record profits and a competitive market, the stakes are high for the CTV ad-tech firm.

Riverside ditches its .fm roots for a .com domain, cementing its evolution from a niche podcast tool to an AI-powered, all-in-one content creation studio.

Filmmaker James Gunn returned to his alma mater with unconventional advice for the Class of 2026, urging them to find purpose beyond their dreams.

As marketers demand smarter analytics, Upwave hires industry veteran John Bulgrin as CRO to accelerate its AI-powered brand outcomes measurement platform.