MNTN, Inc.
MNTN, Inc. is an American technology company specializing in Connected TV (CTV) advertising software, headquartered in Austin, Texas. The company's core mission is to bring performance marketing capabilities and simplicity to television advertising, enabling brands to run TV ads with the measurability and precision typically associated with search and social media platforms. Originally founded as SteelHouse by Mark Douglas and Brooke Partelow in 2009, the company rebranded to MNTN in 2021 to reflect its sharpened focus on performance-driven CTV advertising.
MNTN's flagship offering is MNTN Performance TV, a self-serve advertising platform designed for CTV campaigns. This platform allows advertisers to create, target, and deploy ads across a wide array of streaming services, offering advanced audience segmentation through MNTN Matched AI and comprehensive ad creative management. To address the need for high-quality video content, MNTN acquired QuickFrame, which connects brands with video creators and offers solutions like QuickFrame AI for instant commercial generation and Creative-as-a-Subscription (CaaS). The company serves a diverse market, including small to mid-sized businesses (SMBs), enterprise clients, and both B2C and B2B marketers.
Led by Founder, President, and CEO Mark Douglas, MNTN has established itself as a significant player in the performance TV advertising sector. The company completed its initial public offering (IPO) on the New York Stock Exchange (NYSE) in May 2025, trading under the ticker symbol "MNTN". MNTN reported strong financial performance, with full-year 2025 revenue reaching $290.1 million and Q4 2025 revenue at $87.1 million. Recent strategic developments include executive team additions like Garland Hill as Chief Revenue Officer and Peter Blacker as Global Head of Premium Content in March 2026, as well as partnerships with Paramount and ZoomInfo to expand premium CTV inventory access and B2B targeting capabilities.
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