MNTN Strengthens Agency Push with Snap Executive Frank Lee
Event summary
- Frank Lee joins MNTN as Senior Vice President of Agency Partnerships, effective August 2026.
- Lee previously served as Global Head of Independent Agencies at Snap.
- MNTN's agency business has grown significantly over the past year as agencies adopt Connected TV for performance marketing.
- Lee brings 25+ years of experience across search, social, ecommerce, and Connected TV.
- Appointment follows recent additions of Chief Revenue Officer Garland Hill and Global Head of Premium Content Peter Blacker.
The big picture
MNTN's appointment of Frank Lee underscores the accelerating shift of performance marketing budgets from digital to Connected TV. The move comes as agencies increasingly treat CTV as a core channel alongside search and social, reflecting broader industry trends toward measurable, outcome-based advertising. With Lee's extensive agency network and MNTN's recent leadership investments, the company appears positioned to capitalize on this transition, though execution will depend on integrating these high-profile hires into a cohesive growth strategy.
What we're watching
- Agency Adoption
- How quickly MNTN can convert agency interest in Connected TV into measurable revenue growth.
- Competitive Positioning
- Whether Lee's deep agency relationships can help MNTN outpace competitors in the performance TV space.
- Leadership Impact
- The pace at which MNTN's new executive team can drive strategic initiatives in its next growth phase.