Media Consulting Group

Media Consulting Group (MCG) is a New York-based firm specializing in AdTech, serving as a buy-side programmatic activation partner. The company's core mission is to bridge the gap between digital publishers and media buyers, fostering efficiency, transparency, and revenue growth within the dynamic AdTech ecosystem. MCG operates globally, providing strategic insights and operational expertise to its diverse clientele.

MCG offers a range of services designed to optimize programmatic trading, including revenue optimization, supply path efficiency, and inventory curation. Their approach involves embedding specialized consultants for various ad technology areas such as Connected TV (CTV), Online Video (OLV), Server-Side Ad Insertion (SSAI), In-App advertising, and Private Marketplaces (PMPs). The firm also provides measurement and attribution capabilities, utilizing performance insights to refine traffic and prioritize campaigns.

In recent leadership developments, Media Consulting Group appointed Gali Davidi as Chief AI Officer in May 2026 to spearhead agentic innovation in programmatic media, and Donnie Williams as Chief Strategy Officer in June 2026. Nadav Dray serves as Co-Founder and CEO, with Daniel Elad as Co-Founder and CRO. The company also announced a strategic partnership with League-M Europe in June 2026.