Media Consulting Group Taps Ad Tech Veteran Diana Horowitz for Expansion Push
Event summary
- Media Consulting Group (MCG) appointed Diana Horowitz as Strategic Advisor on April 21, 2026.
- Horowitz brings decades of experience in media, technology, and advertising from roles at Imagine Communications, fuboTV, IBM Watson Media, and Comcast Technology Solutions.
- She will focus on refining MCG's go-to-market strategy and expanding its national footprint.
- MCG specializes in supply decisioning for brands and agencies, offering AI-driven programmatic solutions.
The big picture
MCG's appointment of Diana Horowitz underscores its ambition to become a major player in the programmatic advertising space. The move comes as the industry increasingly demands sophisticated supply decisioning tools, particularly for premium digital environments. Horowitz's background in converged media and strategic sales positions MCG to capitalize on this trend, though success will depend on her ability to refine the firm's go-to-market approach.
What we're watching
- Strategic Execution
- How Diana Horowitz's expertise will accelerate MCG's platform expansion and market penetration.
- Industry Positioning
- Whether MCG can differentiate itself in the competitive programmatic advertising landscape.
- Market Expansion
- The pace at which MCG can scale its national footprint under Horowitz's guidance.