Media Consulting Group Taps AI Strategist to Lead Agentic Shift in Programmatic Media
Event summary
- Media Consulting Group (MCG) appointed Gali Davidi as Chief AI Officer on May 13, 2026.
- Davidi will focus on developing autonomous AI agents for programmatic media buying.
- MCG is shifting toward an 'agentic-first' framework to optimize upstream decision-making.
- Davidi's expertise lies in 'second wave' AI, integrating memory, tool-use, and multi-step reasoning.
The big picture
MCG's appointment of Davidi underscores the accelerating shift toward AI-driven automation in programmatic media. As advertisers demand greater efficiency and precision, the ability to deploy autonomous agents capable of high-level reasoning could redefine how media is acquired at scale. This move positions MCG at the forefront of what may become an industry-wide transition from generative AI to agentic systems.
What we're watching
- Agentic Adoption
- How quickly MCG can operationalize autonomous agents at scale within programmatic workflows.
- Competitive Differentiation
- Whether MCG's agentic-first approach creates sustainable advantages over traditional programmatic players.
- Industry Standardization
- The pace at which agentic AI becomes a baseline expectation in programmatic media buying.