JDE Peet’s Unveils TNFD-Aligned Nature Transition Plan to Secure Coffee Supply Chains

Event summary

  • JDE Peet’s launched its Nature Transition Plan on January 29, 2026, aligning with TNFD, GBF, and SBTN frameworks.
  • The plan aims to expand regenerative coffee farming to 200,000 hectares by 2030 and achieve 100% responsibly sourced green coffee by 2028.
  • JDE Peet’s has reached close to 1 million farmers through its Common Grounds program since 2015.
  • The company sources approximately 8% of the world’s green coffee, with 83.2% responsibly sourced in 2024.

The big picture

JDE Peet’s Nature Transition Plan positions the company as a leader in aligning coffee supply chains with global nature-positive goals. The initiative comes as nature-related risks increasingly impact agricultural supply chains, with the plan serving as a roadmap for the industry to secure the long-term viability of coffee production. The company’s scale—sourcing 8% of the world’s green coffee—amplifies the strategic significance of this move.

What we're watching

Regulatory Compliance
Whether JDE Peet’s can maintain compliance with evolving nature-related regulations beyond the EU Deforestation Regulation.
Farmer Adoption
The pace at which coffee farmers will adopt regenerative practices and the impact on yield and quality.
Industry Collaboration
How JDE Peet’s will drive collective sector action to address deforestation and biodiversity loss in coffee supply chains.