JDE Peet's N.V.

JDE Peet's N.V. is a Dutch multinational coffee and tea company headquartered in Amsterdam, Netherlands. The company's core mission is to unleash the possibilities of coffee and tea, aiming to be the world's leading pure-play coffee and tea company through its scale, brand portfolio, and route-to-consumer capabilities.

JDE Peet's offers a comprehensive portfolio of over 50 brands, including well-known names such as L'OR, Peet's, Jacobs, Senseo, Tassimo, Douwe Egberts, OldTown, Super, Pickwick, and Moccona. Its product range spans roast and ground coffee, single-serve coffee pads and capsules, instant coffee, tea, and hot chocolate, along with coffee machines and related services. The company operates in more than 100 markets globally, serving both business-to-consumer (B2C) segments, including mainstream households and premium urban professionals, and business-to-business (B2B) channels like offices, hotels, restaurants, and foodservice providers.

As of April 2026, JDE Peet's N.V. was acquired by Keurig Dr Pepper Inc. (KDP), which secured 96.22% of its shares. Consequently, JDE Peet's shares were delisted from Euronext Amsterdam on April 30, 2026, making it a subsidiary of KDP. Rafa de Oliveira serves as the CEO, leading the company's strategic focus on brand-led growth across its key brands like Peet's, L'OR, and Jacobs, alongside various local icons.