Investview Rebrands iGenius as Conectiv to Expand into Health and Wellness
Event summary
- Investview's subsidiary iGenius rebranded to Conectiv on March 25, 2026.
- The shift reflects a strategic expansion into health, wellness, and lifestyle offerings.
- Conectiv will integrate financial education with consumer products via a direct-to-consumer network.
- Existing members retain access to current services; new products will be rolled out in phases.
The big picture
Investview’s rebranding aligns with a broader industry trend of financial services firms expanding into holistic well-being solutions. The move leverages its existing direct-to-consumer network while tapping into the growing demand for integrated lifestyle products. Success hinges on balancing product diversification with operational scalability.
What we're watching
- Market Positioning
- Whether Conectiv can successfully attract a broader audience beyond financial education.
- Execution Risk
- The pace at which Investview integrates new product lines without diluting its core offerings.
- Revenue Diversification
- How the shift to health and wellness impacts Investview’s long-term revenue streams.
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