Investview Pivots Embattled iGenius to Wellness Brand 'Conectiv'

HAVERFORD, PA – March 25, 2026 – Investview, Inc. (OTCQB: INVU), a diversified holding company, today announced a significant strategic pivot for its wholly owned subsidiary, iGenius LLC. The financial education platform has been officially rebranded to Conectiv LLC, a move the company states reflects a major expansion into the health, wellness, and lifestyle sectors.

The rebranding initiative aims to transform the subsidiary from a platform focused solely on financial literacy into what the company calls a “more comprehensive ecosystem” supporting personal development. While existing financial education tools will remain, Conectiv will now integrate and promote consumer products from Investview’s other business units, myLife Wellness and Renu Labs, which specialize in aesthetics, nutrition, and wellness.

“Conectiv reflects the evolution of our platform and our community,” said Chad Garner, President of Conectiv, in the official announcement. “While financial education continues to be a key pillar to our offering, we believe our members and distributor community are seeking a more comprehensive ecosystem that supports personal development across multiple aspects of life.”

This transition leverages Investview’s direct-to-consumer (DTC) sales network, a global web of independent distributors who will now have a new suite of tangible products to sell. Investview CEO Victor Oviedo called the move a “natural progression in our growth strategy,” expressing pride in the foundation built by iGenius and optimism for Conectiv’s expansion.

A Strategic Leap into a Crowded Market

The move positions Investview to enter the booming but fiercely competitive wellness industry, a global market currently valued at over $8 trillion. Conectiv will be the distribution arm for products developed and manufactured by Renu Labs, an FDA-registered facility, and marketed through myLife Wellness, a consumer platform Investview launched just weeks ago on March 13, 2026.

By adding physical products like skincare, nutritional supplements, and other lifestyle goods to its existing digital subscriptions, Investview is attempting to unlock new, high-margin revenue streams. The strategy banks on the power of its existing direct-selling network to penetrate a market dominated by established giants like 23andMe and Everlywell, as well as a host of nimble DTC brands like Huel and AG1. The company hopes to capitalize on key market trends, including a post-pandemic surge in health consciousness and a growing consumer demand for personalized, convenient wellness solutions.

However, the success of this venture hinges on the ability of its brand-new wellness divisions to create products that resonate with consumers and the effectiveness of its distribution model in a challenging new product category. The company’s own forward-looking statement acknowledges these inherent uncertainties, noting the risks in developing commercially accepted products and achieving target profit margins.

The Lingering Shadow of iGenius

While the rebranding to Conectiv signals a fresh start, it cannot erase the troubled history of the subsidiary it replaces. iGenius, which previously operated as Kuvera Global and Wealth Generators, has been dogged by controversy and significant regulatory actions across the globe. The platform’s business model has been repeatedly criticized and legally challenged for allegedly functioning as a pyramid scheme.

Most recently, in December 2025, Polish regulators (UOKiK) imposed a fine of over PLN 14 million (approximately $4 million) on iGenius, concluding that the company operated a prohibited pyramid-style promotional scheme. The regulator determined that the company's compensation structure was primarily based on recruiting new members rather than the sale of its educational products. Investview has stated its intention to appeal the decision.

This was not an isolated incident. Financial authorities in New Zealand, Québec, and the United Kingdom have all issued public warnings against iGenius or its related entities for concerns ranging from unauthorized financial services to pyramid scheme characteristics. This pattern of scrutiny extends to its parent company; in November 2021, Investview disclosed it had received a subpoena from the U.S. Securities and Exchange Commission (SEC) for document production, and its former CEO was arrested that same month on fraud charges unrelated to iGenius.

Online forums and consumer review sites are replete with allegations from former members who claim the primary focus within iGenius was on recruitment and upgrading membership tiers, with immense pressure to bring in friends and family to earn commissions.

Direct Selling Model Under the Microscope

The rebranding to Conectiv does not change the core business structure. The company will continue to rely on its “global network of independent distributors” in a direct selling, or multi-level marketing (MLM), model. This model is central to the company's strategy but also carries significant regulatory and reputational risks.

The U.S. Federal Trade Commission (FTC) draws a critical line between a legitimate MLM and an illegal pyramid scheme. The key distinction, according to FTC guidance, is that compensation must be primarily based on sales to genuine retail customers, not on recruitment. When participants’ rewards are tied mainly to recruiting others, the venture is likely a pyramid scheme. The FTC has noted that the vast majority of MLM participants—often over 99%—lose money after accounting for expenses and required product purchases.

By expanding into physical wellness products, Conectiv may be attempting to fortify its position as a legitimate MLM with a stronger emphasis on retail sales. However, the success of this depends entirely on its implementation. The company will need to ensure its compensation plan incentivizes sales to end-users who are not also distributors and that its distributors avoid the kind of misleading income and product claims that have plagued iGenius and the MLM industry at large.

For a company with a history of regulatory fines related to its promotional scheme, navigating this complex legal landscape will be a critical test. The shift to Conectiv places this long-standing business model under a new, and potentially more intense, spotlight. For existing members and potential new distributors, the transition raises the critical question of whether the new focus on wellness will create genuine value or simply repackage a familiar, high-risk business opportunity.