Intouch Insight to Reveal Annual Drive-Thru Study at QSR Evolution Conference
Event summary
- Intouch Insight will unveil its annual Drive-Thru Study on September 10, 2026, at the QSR Evolution Conference in Atlanta.
- The study results will be presented by Sarah Beckett, VP Sales, Marketing & Product Strategy, and Laura Livers, Chief Revenue Officer.
- A panel discussion on the future of drive-thru technology will feature executives from BK US&C Operations, Tryarc, Newk's Eatery, Konala, and Oliver's Real Food.
- This marks the fourth consecutive year Intouch has partnered with QSR Magazine and Arrowfly for the study's reveal.
The big picture
Intouch Insight's annual Drive-Thru Study has become a key benchmark for the quick service restaurant industry, reflecting the growing emphasis on operational efficiency and customer experience. The study's reveal at the QSR Evolution Conference underscores the strategic importance of data-driven insights in shaping the future of drive-thru technology and service standards. With over 300 North American brands relying on Intouch's solutions, the study's findings are likely to influence industry-wide operational improvements.
What we're watching
- Data Utilization
- How quickly and effectively QSR operators will act on the study's findings to improve drive-thru performance.
- Technological Adoption
- The pace at which innovative drive-thru technologies will be integrated by leading QSR brands.
- Industry Benchmarking
- Whether the study will establish new benchmarks for speed, accuracy, and service in the drive-thru segment.
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