Green Builder® Media, LLC

Green Builder Media, LLC is a leading North American media company dedicated to green building and sustainable living. Established in 2005, its mission is to drive positive change by providing actionable information that inspires commitment to sustainable practices. The company's headquarters are located in Lake City, Colorado.

The company offers a diverse portfolio of products and services, including the monthly business-to-business publication "Green Builder" magazine, its official website, and demonstration homes through its VISION House and ReVISION House series. Additionally, Green Builder Media provides data services via COGNITION Smart Data, hosts thought leadership events, and offers consulting services focused on sustainability strategies. Its market segments include consumers and building professionals interested in net-zero building, green products, energy efficiency, healthy homes, resiliency, connected living, and building science.

Led by co-founders Sara Gutterman (CEO) and Ron Jones (President), Green Builder Media maintains a prominent position in the sustainable building industry. Recent activities include the announcement of the 2026 Sustainable Products of the Year and Brand Index Winners in April 2026, and the launch of the Green Builder Media Podcast Network in March 2026. The company is recognized for setting standards in sustainability, quality, durability, and wellness within the built environment.

Latest updates

Sustainable Building Products Gain Traction Amidst Rising Material Costs

Event summary

  • Green Builder Media recognized 20 products as 'Sustainable Products of the Year' for 2026.
  • The awards highlight building products integrating recycled content, energy efficiency, and resilience.
  • The list includes products from BASF, Behr, James Hardie, SKS, LP, Mohawk Flooring, Nichiha, and Intelli-Balance.
  • The full list and a 'Sustainable Brand Index' are featured in the March/April issue of Green Builder magazine.

The big picture

Green Builder Media's recognition underscores the increasing importance of sustainability in the residential construction industry. The awards highlight a shift towards products that balance performance and environmental responsibility, driven by both consumer demand and evolving building codes. This trend is likely to accelerate as material costs rise and regulatory pressures mount, favoring manufacturers who can innovate and offer cost-effective sustainable solutions.

What we're watching

Cost Pressures
The increased use of recycled and bio-based materials, while laudable, may expose these manufacturers to greater price volatility as commodity costs fluctuate, potentially impacting margins.
Regulatory Scrutiny
Growing demand for sustainable building practices will likely intensify regulatory oversight and reporting requirements, forcing manufacturers to adapt and potentially increasing compliance costs.
Consumer Adoption
The pace at which builders and homeowners adopt these premium, sustainable products will depend on continued consumer education and a demonstrable value proposition beyond environmental benefits.
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