Green Builder Media Launches 2026 Sustainable Brand Index Survey

Event summary

  • Green Builder Media is soliciting input for its 2026 Sustainable Brand Index survey, now in its 12th year.
  • The survey captures insights from industry professionals on brand recognition, sustainability leadership, and real-world performance.
  • Results from the 2025 Index showed sustainability influencing purchasing decisions, with brands demonstrating performance, durability, and trust rising to the top.
  • The 2026 survey is brief and designed to be completed in just a few minutes, with respondents entered into a drawing to win a $250 gift card.
  • Survey results will inform editorial coverage across Green Builder Media's digital, print, and social platforms.

The big picture

Green Builder Media's 2026 Sustainable Brand Index survey comes at a time when the residential construction industry is grappling with affordability pressures, climate risk, electrification, indoor air quality, and material innovation. The survey results will provide valuable insights into which brands are delivering measurable value in this complex market, influencing purchasing decisions and shaping editorial coverage across Green Builder Media's platforms.

What we're watching

Market Influence
How the 2026 Sustainable Brand Index will reflect evolving brand perception and performance expectations in the residential construction industry.
Sustainability Trends
Whether brands that demonstrated performance, durability, and trust in the 2025 Index will continue to lead in 2026.
Industry Participation
The pace at which industry professionals will participate in the survey, given the incentive of a $250 gift card.