Green Builder Media Targets Health-Centric and Generational Housing Trends with 2026 Webinar Series
Event summary
- Green Builder Media launches two webinars in January 2026: 'Learn How to Sell Healthier Homes' on January 28 and 'Generational Marketing Trends Shaping Housing in 2026' on February 11.
- Webinars led by Green Builder Editor-in-Chief Matt Power and CEO Sara Gutterman, respectively.
- Topics include translating building science into relatable benefits and aligning products with generational housing expectations.
- Green Builder Media reaches over 200,000 building professionals and millions of consumers.
The big picture
Green Builder Media's webinar series reflects the growing emphasis on health, wellness, and generational preferences in the housing market. As consumer awareness around indoor air quality and sustainable living increases, the company is positioning itself as a key resource for building professionals navigating these shifts. The strategic focus on data-driven insights underscores the importance of aligning products and messaging with evolving buyer expectations.
What we're watching
- Health-Centric Marketing
- How effectively Green Builder Media can translate building science into compelling consumer narratives will determine the success of its health-focused messaging.
- Generational Shift Impact
- Whether the insights from COGNITION Smart Data will accurately predict and influence housing demand across diverse generational cohorts.
- Market Positioning
- The pace at which Green Builder Media can sustain its leadership in green building media amid evolving consumer priorities.
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