GoTo Integrates with DriveCentric to Streamline Automotive Dealership Operations — GoTo Technologies USA, Inc.

Event summary

GoTo has partnered with DriveCentric to integrate GoTo Connect directly into DriveCentric’s AI-powered dealership engagement platform.
The integration allows dealerships to manage all customer interactions within DriveCentric, including calls, messages, and appointment requests.
Key benefits include one-click call initiation, intelligent call routing, automated documentation with AI-generated summaries, and seamless text message synchronization.
The integration is now available to existing GoTo Connect and DriveCentric customers.

The big picture

This integration follows GoTo’s March 2025 launch of GoTo Connect for Automotive, indicating a strategic focus on consolidating its position in the automotive dealership technology space. The partnership with DriveCentric aligns with broader industry trends toward AI-driven customer engagement and unified communication platforms, aiming to reduce operational friction and enhance customer experiences.

What we're watching

Adoption Pace: How quickly dealerships will adopt the integrated solution and whether it can drive meaningful productivity gains.
Competitive Response: Whether competitors in the automotive CRM space will respond with similar integrations or alternative solutions.
Revenue Impact: The extent to which this partnership can boost GoTo’s revenue from the automotive sector, given its existing commitment to the industry.