Getty Images Holdings, Inc.
Getty Images Holdings, Inc. is a global visual media company and marketplace, founded on March 14, 1995, as Getty Investments, LLC. Headquartered in Seattle, Washington, its core mission is to empower the world's storytellers by providing high-quality visual content and innovative solutions. The company aims to create and distribute content that offers context for today and documentation for tomorrow, ensuring that images and videos are easily discoverable, licensable, and integrable, all backed by robust legal protection.
The company offers a comprehensive portfolio of products and services, including rights-managed and royalty-free stock images, editorial photography, video, and music. It operates through its flagship Getty Images brand, as well as iStock and Unsplash, catering to a diverse clientele. Key market segments include creative professionals in advertising and graphic design, media organizations for print and online publishing, and corporate clients for in-house design, marketing, and communications. Getty Images also provides an AI Generator for creating and modifying images.
Led by CEO Craig Peters since 2019, Getty Images continues to evolve its market positioning. In January 2025, the company announced its intention to merge with Shutterstock, aiming to create a premier visual content entity, though regulatory concerns in the UK have impacted its stock valuation. The company has strategically shifted towards a Subscription-as-a-Service model, with subscriptions accounting for over 50% of total revenue by early 2025. Recent notable activities include securing new partnerships in the sports sector, such as with WWE and Major League Soccer, and being named the Official Photographer for events like The Met Gala and the Milano Cortina 2026 Paralympic Winter Games. Getty Images is also investing in AI-powered tools, having launched a Generative AI trained on its premium library in 2024. However, the company received a notice from the NYSE in March 2026 regarding non-compliance with listing requirements.
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